How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
The true story of Air Jordan: How Nike and Michael Jordan changed the world | Marca
Air Jordan Case Study: Nike + Michael Jordan
The Rise of Nike Air Jordan — The Sporting Blog
The Evolution of Nike's Air Jordan Marketing Program | Blog
Jumpmania: The Best Air Jordan Marketing Campaigns in History - Sneaker Freaker
How Nike Controls the Sneaker Resell Market | Highsnobiety
The secrets behind the success of Nike's Air Jordan brand - Raconteur
How Air Jordans Revolutionized Sports Marketing by blogger Mike Savage of New Canaan | Medium
Nike's approach to marketing: Then and now | BANKNOTES
Michael Jordan's Air Jordan 1's sell for record-setting $560,000
Jordan-More than just a shoe brand: - Marketing Strategy
What Ben Affleck's 'Air' Gets Wrong about Nike and Michael Jordan
How Michael Jordan's sneakers became a cultural phenomenon, despite the hefty fines he paid | Marca
Consumer News: The Shoe Craze Over Air Jordans | The ConneXion is a Consumer Market Research Community
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
Betting on a Legend - The Story of Nike's Air Jordan Shoe - Young Investors Society
In 'Air,' Michael Jordan's silence speaks volumes about the marketing of Black athletes
Throwback Thursday: The Best Air Jordan Marketing Campaigns | The Fresh Press by Finish Line
The true story of the 'banned' Air Jordans
Game Changer The Untold Story of Nike Air Jordan And Its Successful Marketing: Truman, Davis: 9798223856573: Amazon.com: Books
The Jordan 1 and Nike's Marketing Revolution | Varsity
Air Jordan: The Slam Dunk of Nike's Marketing Strategy | History
How Nike Perfected Sports Marketing with the Banned Air Jordan 1
Nike's genius Marketing Strategy for Air Jordan : A Case Study - YouTube
