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A Conversation with UGG Founder, Brian Smith, on Building a Multi-Billion Dollar, Iconic Brand. - Thought Economics
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The Birth of a Brand: Brian Smith: 9781582705354: Amazon.com: Books
UGG Founder Brian Smith – Keys to Build a Billion Dollar Brand
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Why You Shouldn't Create a “Professional” Instagram Account for Your Business — ANNA VATUONE | Personal Brand Strategist | Personal Brand Coach + Strategist
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How Ugg Is Building a Head-to-Toe Fashion Brand – WWD
Building a relentlessly relevant brand for UGG | Prophet
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How do you build a billion dollar brand? | Brian Smith, Founder, UGG - YouTube
The Illuminated Brand: Corbin, David Mark: 9780578969343: Amazon.com: Books
Growth Strategy Example: UGG - Insight To Action
Ugg's Feel House Was a PR Stunt. Now, It's 'Crucial' Marketing
How Ugg Is Building a Head-to-Toe Fashion Brand – WWD
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FRAME | Ugg is using its Fifth Avenue flagship to position itself as a lifestyle brand
FRAME | Ugg is using its Fifth Avenue flagship to position itself as a lifestyle brand