![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ319_lebron_20190828142017_ZH.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Why People Are Willing to Pay $8,000 for LeBron James' Rookie Sneakers | Lebron james rookie, Lebron james, Lebron Why People Are Willing to Pay $8,000 for LeBron James' Rookie Sneakers | Lebron james rookie, Lebron james, Lebron](https://i.pinimg.com/736x/9d/82/d4/9d82d45d49a8034663e211dc6d65545c.jpg)
Why People Are Willing to Pay $8,000 for LeBron James' Rookie Sneakers | Lebron james rookie, Lebron james, Lebron
![A display for the new "Lebron James Air Generation" shoes is shown Monday, Dec. 16, 2003, at Dick's Sporting Goods in Jackson, Ohio. The Nike sneakers designed after the Cleveland Cavaliers star's A display for the new "Lebron James Air Generation" shoes is shown Monday, Dec. 16, 2003, at Dick's Sporting Goods in Jackson, Ohio. The Nike sneakers designed after the Cleveland Cavaliers star's](https://c8.alamy.com/comp/2PF38F6/a-display-for-the-new-lebron-james-air-generation-shoes-is-shown-monday-dec-16-2003-at-dicks-sporting-goods-in-jackson-ohio-the-nike-sneakers-designed-after-the-cleveland-cavaliers-stars-famed-hummer-werent-supposed-to-go-on-sale-until-saturday-but-one-northeast-ohio-sporting-goods-store-accidentally-sold-a-pair-earlier-this-week-ap-photoakron-beacon-journal-robin-tinay-sallie-2PF38F6.jpg)
A display for the new "Lebron James Air Generation" shoes is shown Monday, Dec. 16, 2003, at Dick's Sporting Goods in Jackson, Ohio. The Nike sneakers designed after the Cleveland Cavaliers star's
![May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics](https://i0.wp.com/media.tumblr.com/df52126a1bd80c894aed506b37160976/tumblr_inline_mn7ypkwCbr1qz4rgp.jpg)