Big brands like K-Swiss and Nike are jumping on the esports bandwagon
ANTA takes on Nike and Adidas | Morning Briefing Ep 6 | KrASIA
Tencent Lands Top South Korea Gaming Firms as Cloud Customers | Data Center Knowledge | News and analysis for the data center industry
Could China's LPL become Nike's first sponsored esports league? | South China Morning Post
These are the NBA players under contract with Chinese sneaker brands
Report: Nike to sign US$144m Chinese League of Legends deal - SportsPro
FIBA and Tencent strengthen long-term partnership with global sponsorship agreement - FIBA.basketball
Nike to sponsor China's League of Legends esports league
Nike and other sneaker companies may feel the sting of the NBA's controversy in China | CNN Business
How would Nike and NBA partnership influence on China ?
Spotify to Become Barcelona Shirt Sponsor, Training Kit Sponsor and Stadium Naming Rights Holder - Footy Headlines
Nike is now the official sponsor for Chinese League of Legends esports teams
Tencent and Riot Games Create Joint Chinese Esports Venture: TJ Sports – ARCHIVE - The Esports Observer
NetEase and Blizzard Reveal 2019 Esports Plans, Nike Negotiates With Tencent – ARCHIVE - The Esports Observer
League of Legends (LoL) Launches In-Game Ads For Sponsors | Asia Sponsorship News – ASN
Nike is now the official sponsor for Chinese League of Legends esports teams
Nike and Tencent Inks Exclusive League of Legends Pro Sponsorship Deal
Nike 'League of Legends' Pro League Sponsorship Announcement | Hypebeast
Tencent increasing investment in eSports tournaments in China | blooloop
EXCLUSIVE: Inside Nike's New Esports Deal In China - iSportConnect
Nike to sponsor China's League of Legends esports league | Reuters
Nike sprints to long-term Chinese Athletics extension - SportsPro
Spotify to Become Barcelona Shirt Sponsor, Training Kit Sponsor and Stadium Naming Rights Holder - Footy Headlines
PUMA Sponsors Tencent's King Pro League – ARCHIVE - The Esports Observer
Nike is now the official sponsor for Chinese League of Legends esports teams
Organisation: Tencent | SportBusiness Sponsorship
